Klosterbrauerei Neuzelle, a monastic brewery near Munich claims to have invented the world’s first powdered beer. Just add water to form a foam with all its flavor. The result promises huge transport savings, since it can be shipped with 10% less weight.
Klosterbrauerei Neuzelle worked with “technology partners” and used BMWi funding to create its first powdered product, a dextrin-rich non-alcoholic beer that was brewed using conventional methods, then “processed and prepared into a water-soluble beer powder/granule“.
The team is testing this powder in the market in small quantities this year, but the plan is to start making alcoholic beers soon and increase production, as long as people enjoy it. The team believes it’s also possible to ditch traditional brewing techniques, simplifying the process to minimize the use of raw materials, labor and energy.
Now is the time to put classic beer production and logistics to the test with the way we treat our environment in mind. Billions of liters of water are transported to consumers around the world, because beer is made up of up to 90% water. From an environmental point of view, we are already saving on transport, but not yet on the use of resources and production costs.
Helmut Fritsche, majority shareholder of Neuzelle.
We know that classic pilsner drinkers and all craft beer lovers, especially in Germany, will initially be skeptical of our product. It’s not just about introducing a new product to the market, but about disrupting the business model of beer. Therefore, we do not consider our main target group to be primarily the classic German end consumer, but global dealers, who do not necessarily have to have brewing knowledge, but can manufacture pellets suitable for the end consumer application.
Stefan Fritsche, Managing Director.
In fact, the brewer will start targeting this product first in exotic markets like Asia and Africa, where transportation costs are higher and beer snobbery is probably less of an issue than it is. is at home.
More information: www.klosterbrauerei.com
