Pepsi urges to make farming ‘sexy’ with sustainable technologies

If we don’t do “sexy” agriculture, there won’t be a new generation of farmers“, said this Tuesday, January 17 the executive director of the company, Ramón Laguarta during his speech at the World Economic Forum in Davos which takes place in the Swiss seaside resort.

The chief executive of the PepsiCo company has urged making farming more attractive to secure its future under a sustainability model to protect the environment.

Laguarta argued that big business has a responsibility to adopt new sustainable technologies while maintaining consumer prices.

We can transform a particular supply chain from start to finish without incurring significant costshe said, arguing that transporting PepsiCo is probably more expensive, but there is the opportunity to save money by using less water in the production process at factories.

In this sense, he referred to one of his products, Lay’s fries. He explained that a bag of this product can be made from potatoes grown on a sustainable farm, which are then processed in a low-carbon factory, transported by electric truck, and sold for no more than a bag of conventional french fries. It would be a possible transformation towards a “sexy” agriculture

He also pointed out that the American multinational food and beverage company is “primarily an agricultural businessnoting that the snack and soda giant buys 26 crops in 200 countries around the world. The company’s top climate priority is to make these farming operations more sustainable, he said. This means helping farmers reduce their carbon emissions, sequester carbon, use less water and fertilizers and earn a better living, he said.

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